To those of us that know the Crosby’s, we think of a surname that represents the people working in unison to build a strong workforce based on the principles of giving others something meaningful to do. We think of our immediate family, spending day and night working through complex problems and times to help others fulfill their sense of purpose and to maintain their financial stability. We think of generations of family, whose hard work prospered and grew a new legacy based on Godly wisdom and opening their hands to others. We think of our Founding Fathers, whose hard works gave purpose to us all- whose works built a nation based on a new dream, the American dream.
Crosby, a name for those whose service and commitment during COVID-19 redefines attitudes and repurposes the American dream.
The Crosby’s have broken many boundaries as a women’s owned business based in Houma and Cut Off Louisiana where they have dispelled stereotypes, grown organically, and thrived quietly for over fifty years in one of the most competitive business sectors in the world. In so doing they have not always kept to them norms expected of them during their time. Similarly, the Crosbys have not been concerned or really bothered by the proverbial ‘what everyone else is doing’ as a primer for what they should be doing in business. In fact, it is this very distinction that I find most genuine about working with the Crosbys. The Crosbys do not have to look to modern day best practices, Gantt charts, or competitors’ SWOTs and market share analytics to define what they do and how they do it. Instead, the Crosbys see their guiding light very clearly as it is rooted in God’s way of living, which usually contradicts the world’s ways. The Crosbys quite frankly defy everything one may learn at a Harvard Business School or Wharton MBA school or any other prestigious learned institution, as their ways are not ruled by think tanks, fancy business metrics, or quantifications and algorithmic prose. For the Crosby’s it is simple… you do right in business by doing right for others.
During this COVID-19 crisis, amidst companies asking for government bailouts, staggering unemployment reports, and talks of an era likened to the Great Depression, seldom do we get to hear stories about the specific acts of silent business leaders that purely redefine the foundation for which this country was built. So, we are giving you gentle reader, a glimpse into our story… the Crosby story.
Specific acts of opening our hands and hearts have defined the generations for Crosby, and this next era is no different. Quietly and anonymously, members of the Crosby family have reached into their own pockets and not only kept our workers employed but remained committed and resolved to focus on growth, improving processes, building out new systems management, reinvesting in its staff and managers, and opening up their hands to serve our families, our community and our customers. For me, this had significant impact as I embarked a new era of working with others in the business sector that believe in being ready to say and do what is only natural to them, but may seem strange to the rest of the world. I have been working since I was 16- I worked hard and excelled at every job I had because I had to – I needed to eat, I needed put a roof over my head, and I thought it important as a young woman to work while putting myself through university and onto graduate school. Now after 27 years in the workforce and in energy, never have I experienced acts of gratitude and generosity as I have over the course of the last few months while working with the Crosby’s. When writing this piece out of my own place of humility and gratitude, I realized that the Crosbys are really Kingdom people.
The Crosbys seek different blessings and benefits and they live different attitudes
- Rather than let go, the Crosbys reached into their own pockets to ensure our workers remained on payroll, had sources of stability and an opportunity to retain their jobs, even when our clients shut-in their operations;
- Rather than let go, the Crosbys put the health and safety of their workers at the forefront of everything we do and not one cough, symptom of a cold or stomach bug has gone unchecked by medical professionals and without follow-up conferences with our health and safety director, his associate, and our field managers and supervisors who have worked around the clock to keep business running efficiently and safely;
- Rather than let go, the Crosbys trusted its operations to a man who tracked every worker, led a small team, and organized each region down to every last detail and dollar earned, to ensure business remained fluid and stable, resulting in every worker being accounted for, and paid wages for, and in good health at all times, with no lost time, no downtime and zero incidents;
- Rather than let go, the Crosbys kept essential managers fully engaged so that small teams could handle night and day shifts while getting essential workers to and from home and worksites safely and with appropriate travel documents, safety gear and health items to ensure their wellbeing while on location;
- Rather than let go, the Crosbys trusted other managers to do their jobs, giving them important assignments to ensure pandemic plans are in place and being followed through, and business continuity is on track, and that goals were being set and new business practices were emerging;
- Rather than let go, the Crosbys promoted in-house talent assigning new tasks and growth plans, while stabilizing essential business and getting more efficient processes and systems in place;
- Rather than let go, the Crosbys sacrificed their own personal gain from record company highs and reinvested in their staff- promoting the welfare of all those hundreds that they directly employ and the thousands of supporters that benefit directly from their actions and hard work;
- Rather than let go, the Crosbys kept sending direct messages of hope and growth throughout our company, reinvigorating all workers and staff to do right by doing for others.
When I finished recounting all the acts that I have witnessed over the past few months in working with the Crosbys, I arrived at the number, 8, the same number of the key lessons from Jesus’s Sermon on the Mount. Just as Jesus began his longest recorded sermon by describing the traits he was looking for in his followers, he called for those who lived out those traits blessed because God had something special in store for them. While each beatitude is an almost direct contradiction of society’s typical way of life, the beatitudes challenge the way we live each day.
Each beatitude tells us how to be blessed. To Jesus, blessed means the experience of hope and joy independent of outward circumstance. To find hope and joy, the deepest form of happiness, follow Jesus no matter what the cost. When his followers asked how to qualify to be in God’s kingdom, Jesus responded by delivering the attitudes expected of us, and he delivered the sermon with how the attitudes we must adopt contracted the attitudes and goals of the world. In the kingdom of heaven, wealth and power and authority are unimportant, Kingdom people see different blessings and benefits and they have different attitudes.
“Let your light shine before men in such a way that they may see your good works”… Matthew 5:16
As we continue to stand by and watch as others in business take on worldly attitudes, in doing what they think they should do by cutting costs and letting go of their people, we remain humble and grateful to the Crosbys. The Crosbys live by Godly attitudes. In our pursuit to continue the Crosby legacy, we end with a message of encouragement. Stay true by taking on the attitudes expected of us by Christ, and not the rest of the world when struggling to make decisions that impact people’s livelihoods. Take action to rebuild the foundation while doing your best to keep people motivated and trust people to set new goals and share their visions on how to emerge from COVID-19. Stay committed to your code of ethics, open your minds to alternatives, and most importantly when other people’s lives depend on you… you open your hands to serve.
Make it a blessed week,